Unlv Casino Management Online
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Students must choose one of two subplans: 1) Hospitality Management, and 2) Gaming Management. Students must specify the program option as part of the admission process. Courses are taught entirely online—there is no requirement that any student come to the main UNLV campus. Courses are offered throughout the year in five eight-week sessions. As casinos in Las Vegas enter the second month of reopening since the COVID-19 pandemic took hold, UNLV gaming researchers say they can draw upon insights from industry collaborators in Sweden, a country that took a more open approach to the crisis compared to other governments.
IGI Introduction to Casino Management
This course is designed to identify, contrast, and compare basic casino department management procedures. Students will examine and discuss the relationship between the casino department and other departments in a hotel/casino environment. Course content will focus on game selection, controls, layouts, gaming development and customer service; the casino industry's future outlook and career opportunities will also be explored. At the conclusion of the course, students will be able to implement and apply the basic procedures of managing a casino within a resort setting. This will be facilitated through discussions, assignments, videotape, a Mid-term Exam, a Final Exam, a Current Events Report and a Principles of Casino Management Application Report. Please note that the Leo Lewis and David Ross video tapes, even though somewhat outdated, provide you with actual industry executive exposure, terminology, and decision making techniques.
Course Procedures
The course will follow an instructor presentation/discussion format. Required/suggested readings and lecture material will be covered, however, the instructor will encourage open discussion by all class members for the benefit of everyone. This will be facilitated with Online Education video tapes (streamed into the higherL LMS), higherL LMS discussion questions, higherL LMS assignments, higherL LMS mail, course content homepage for the syllabus, learning modules, higherL LMS announcements provided weekly by the instructor, and My Grades in My Tools for viewing your Course Record.
This instructor's primary concern is to provide the best possible learning environment. In the industry I always keep in mind a quote by Autry (1991), 'I always tell my supervisors, 'Those workers want to know how much you care before they care how much you know.' I sincerely care about each student learning and working at his/her potential. In turn, I will be providing each learning module with the best information available on the subject.
1. Read required/suggested book chapters and references before the class learning module discussions and assignments. Also, it is strongly suggested that you print-out the PowerPoint slides and PDF content information from higherL LMS. Only important highlight material will be covered in the instructor presentations.
2. Read weekly announcements, messages, and course mail (updated early each week).
3. Keep in touch with the instructor through the higherL LMS course mail.
4. Thoughtful, constructive, and active participation in class discussions and assignments is expected. This will be facilitated by higherL LMS Discussion Questions and higherL LMS Assignment Questions (DUE BY MIDNIGHT EACH SUNDAY AND RESPONDED TO EACH MONDAY).
5. The exams will be objective in format and be administered on higherL LMS. They will be closed books/notes and must be proctored. The Mid-term Exam will last one hour and 15 minutes. The Final Exam will last two hours. Students out of the Las Vegas area are responsible for securing a proctor and following the Online Education policy forms for that purpose (more details will be given prior to the exams). THERE WILL BE NO EXCEPTIONS TO THIS POLICY.
6. You must have Microsoft Word or Microsoft Vista Word to operate this higherL LMS course.
Assessments
Points
Class participation in higherL LMS discussion Questions--200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)
Class participation in higherL LMS assignments—200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)
Mid-term Exam--200 points [17%]
Final Exam--200 points [17%]
Current Events Report Assignment--200 points [17%]
Principles of Casino Management Application Report Assignment--200 points [17%]
Class Photo--20 bonus points
See my grades in my tools
Grading Scale: This is a pass or fail 'Certificate of Completion' class, therefore; no grades will be issued. You must maintain at least a 73% average to achieve the certificate.
Anthony F. Lucas & Jim Kilby (2011). Introduction to Casino Management. Okie International, Inc., Escondido, California 
Use the link 'http://guides.library.unlv.edu/igi' for sources in answering the Current Event Lab Assignment in Learning
Some of the sources listed below are professional databases. Assistance is available from the library athttp://www.library.unlv.edu/
ABI/INFORM
Autry, J. A., (1991). Love and Profit: The Art of Caring Leadership. New York: Morrow.
Business Source Premier.
CasinoCityPress.
Eade, R., (2006). Casino Cage Operations. Community College of Southern Nevada.
Fey, M., (2003). Slot Machines America’s Favorite Gaming Device (Seventh Edition). Reno, NV: Liberty Belle Books.
Gaming Research and Review Journal. University of Nevada, Las Vegas.
Gaming Studies Research Center. (2012). University of Nevada, Las Vegas-Lied Library. Available:http://gaming.unlv.edu.
Global Gaming Expo G2E Seminars (Multimedia CDs).
Goll, G., (1991). Hospitality Management: An Organizational Behavior Approach-Management by Values. UNLV: Academic Printing Services.
Hospitality and Tourism Complete.
Hospitality Related Journals. http://www.library.unlv.edu/subjects/hospitality_journals.html.
Pettersson and Hammond, Managing Casino Slot Operations, American Hotel & Lodging Educational Institute, 2009.
Publication Manual of the American Psychological Association, (Sixth Edition), 2010.
The Electronic Library: Including a Special Section: Issues from Multimedia Gaming Technology. (2005). Emerald Group Publishing Limited
Waters, G. A., (1993). Job Satisfaction of Slot Department Shift Managers in Las Vegas Casinos. Unpublished master’s thesis, University of Nevada,
Eight Week Certificate of Completion 2015 (April 6, 2015--May 29, 2015)
Read Assignments Each Day from the Required Readings List
Answer higherL LMS Discussion Questions and Assignment Questions Each Day [DUE BY MIDNIGHT EACH SUNDAY PACIFIC TIME]
Learning Module Week #1 (History and Organization)
Receive and organize materials for the course [SEE REQUIRED READINGS FROM READING’S LIST ABOVE-PURCHASE TEXTBOOK
FROM UNLV BOOKSTORE OR DIRECT FROM THE PUBLISHER.]
Orientation/Syllabus--[PRINT-OUT THE SYLLABUS FOR YOUR REFERENCE]
Click on the Table of Contents Introduction Discussion Question and answer the instructor question for introducing yourself to the instructor
and the other students in the class. Also, attach your picture as a JPEG file to earn 20 Bonus Points. JUST CLICK ON THE QUESTION;
CREATE YOUR MESSAGE RESPONSE AND POST YOUR RESPONSE; PLEASE USE THIS PROCEDURE FOR ANSWERING
ALL THE higherL LMS DISCUSSION QUESTIONS. REMEMBER ALL QUESTIONS ARE DUE BY MIDNIGHT SUNDAY OF
Take the Pre-test--in higherL LMS Assessments [Due by midnight Sunday April 12, 2015]
Chapter 1 A History of Casino Gaming--(see Reading List--Required Textbook)--Anthony F. Lucas & Jim Kilby (2011).
Introduction to Casino Management. Okie International, Inc., Escondido, California
Day 3 LECTURE--Casino Department Organizational Structure
Day 4 Slot Floorpersons
Chapter 7 Cage Operations
Day 5 How the Casino Department Relates to Other Hotel Departments
Supplemental-Casino Cage, Credit and Collections
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #2 (Gaming Control/Law)
Day 1 Chapter 5 Nevada Gaming Regulations
Day 2Chapter 8 Currency & Suspicious Activity Reporting
Day 3 Gaming Control Law
Title 31 General Information Processing
Day 4 LECTURE--Gaming Control Reporting-IRS Receipts
Supplemental-Gaming Control
Day 5 Supplemental-Currency Reporting
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #3 (Slot Management)
Day 1 Chapter 9 Slot Operations I
LECTURE--Field Trip-High Volume Hotel/Casino Gaming Device Department
Day 2 Supplemental-Introduction to Slot Management--Part 1
LECTURE--Overall Mechanical Functional Knowledge of Gaming Devices
Day 3 Course Video--IGT Marketing
LECTURE--The Leadership Role of the Director of Gaming Device Department
LECTURE--Gaming Device Machine Percentage Calculations
Guest speaker--Peter Eghoian--Slot probability
Day 5 Mid-term Exam Friday April 24, 2015 from 3:00 until 4:15 PM PACIFIC TIME in Beam Hall 240 for On-campus students.
Out of Las Vegas area students will arrange separate proctors (details to follow).
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #4 (Detailed Slot Operations)
Day 1 LECTURE--Gaming Device Department Personnel Management
LECTURE--Gaming Device Department Scheduling
Day 2 LECTURE--Field Trip-International Game Technology
LECTURE--Gaming Device Floor Layouts and Techniques-Part I
DAY 3 LECTURE--Gaming Device Marketing and Signage-Part I
LECTURE--Field Trip-Bally Gaming
Day 4 LECTURE--Gaming Device Route Operations
LECTURE--Field Trip-United Coin
Day 5 LECTURE--Field Trip-Low Volume Hotel/Casino Gaming Device Department
LECTURE--Future Outlook and Career Opportunities in Gaming Device Operations
LECTURE--Problem Gambling [NO VIDEO]-Reference address: http://www.nevadacouncil.org
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #5 (Table Games)
Day 1 Chapter 4 Organizational Structure of Casino Departments
Day 2 Chapter 6 Casino Drop and Count Processes
Day 3 Casino Lab with Gary Waters
Day 4 Casino Lab with Gary Waters Part 1
Day 5 Casino Lab with Gary Waters Part 2
RFID Radio Frequency Identification for Table Games
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
(Surveillance/Peripheral Games/Accountability/Marketing)
Day 1 Cheating Exposed
Day 2 Chapter 15 Race and Sports Book Operations
Day 3 Chapter 2 Profit Structure of Integrated Resorts
Day 4 Chapter 16 Introduction to Casino Marketing
Day 5 Supplemental-Field Trip--New York New York Hotel/Casino
Supplemental-Field Trip-Paul-Son Gaming Corporation
Customer Courtesy and Service
Service Profit Chain
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #7
Current Events--Use Periodicals, Books, or Journal Reports for the following Topics)
[Analyze one periodical, one book, or one journal article per topic--submit Assignment on this higherL LMS:
What you learned, how the current event relates to our course material, and a brief summary (Three paragraphs)]
Use the link 'http://guides.library.unlv.edu/igi' for sources in answering this Current Event Lab Assignment.
DUE BY MIDNIGHT PACIFIC TIME SUNDAY MAY 24, 2015
Day 1 Coinless slot machines (gaming devices)—TITO (Ticket/in-Ticket/out)
Day 2 Server Based Gaming
Unlv Casino Management Online Classes
Day 3 Tracking Systems for both Slots and Table Games
Day 4 Title 31 Bank Secrecy Act (reporting of cash transactions)
Day 5 Hand Held Gaming Devices and Electronic Games (Cantor Gaming, SHFL/Bally Technologies, IGT)
Learning Module Week #8
Days 1, 2, and 3
(Principles of Casino Management Application Report--DUE BY MIDNIGHT PACIFIC TIME WEDNESDAY May 27, 2015)
Unlv Casino Management Online Payment
[Application of the course material to your current work environment and/or your future career--submit Assignment on this
Day 5 Final Exam Friday May 29, 2015 from 3:00 until 5:00 PM PACIFIC TIME in Beam Hall 240 for On-campus students.
Out of Las Vegas area students will arrange separate proctors (details to follow).
Home > Division of Research & Economic Development > GRRJ > Vol. 20 (2016) > Iss. 2
Article Title
Authors
Keywords
Churn; Decision Tree; Data Mining; iGaming; Online Gaming; Customer relationship management; Marketing
Disciplines
Gaming and Casino Operations Management
Document Type
Original Research Article
Abstract
With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Using historical online gaming data, this study examines whether player churn (attrition) can be predicted through an application of a decision tree data mining algorithm called Exhaustive CHAID (E-CHAID). The results of this empirical study suggest that the predictive model based on the E-CHAID method can be a valuable tool for identifying potential churners and understanding their churn behavior. Additionally, this study shows how the classification rules and propensity scores extracted from a decision tree churn model can be used to identify players at risk of churn. The patron play and visitation parameters that are closely associated with churn are also discussed. This study contributes to the gaming literature by focusing on online players’ churn prediction through a data-driven approach. Finally, it discusses proactive approaches for churn prevention.